Online Copywriting Day – Every Word Counts on Thursday 3 March will see three expert digital trainers give their top tips and advice on how to write effectively online. In our second Speaker Spot Tim Fidgeon answers some questions about his session:
Describe your session in less than 50 words:
Boost your profile with engaging content that gets shared. We’ll discuss research into what types of content get shared most often online, along with content best practices for Facebook, YouTube, Pinterest and Instagram. We’ll also look at formats that can support you in creating great content more easily.
What are the top 3 things delegates will learn or take away from your session?
- Insights into what types of content gets shared most often online
- Best practices for Facebook, YouTube, Pinterest and Instagram
- Ideas for formats that help make creating content easier
You hold an MSc in Human-Computer Interaction, how does this help with your work?
As a philosophy, it has taught me to never assume that I know an audience’s motivations or level of knowledge. HCI (Human-Computer Interaction) also places a heavy emphasis on evidence and testing, rather than relying on opinion – I have found this invaluable during my career.
Why does ‘every word count’ when copywriting for online platforms?
Only 20% of the average webpage is read. That’s because people tend to scan online content (quickly glancing through it, to see if there’s anything of interest). This makes it essential that the copywriter takes every opportunity to communicate a piece’s structure and message as effectively as possible.
What are you looking forward to most about this event?
Meeting some fellow copywriting geeks
Book your place now at Online Copywriting Day – Every Word Counts.
Follow Tim on Twitter @timfidgeon