Consider This UK at Digital 360

Digital 360 holding slide

Consider This UK launch Applause app

As the briefing sponsor for Digital 360, one of the UK’s leading arts marketing companies, Consider This UK, will be presenting the app Applause during the morning and lunchtime briefings. The app is developed for those interested in using the latest tech to help develop their audiences. Applause is a very versatile digital tool not only relevant to local theatres, but any theatre company, theatre school or business who engages directly with their target audience and is interested in retention of customers and recruitment of new ones.

Consider This UK have an excellent reputation as one of the UK’s leading arts marketing companies, providing a wide range of services including Brand Development, Graphic Design, Digital Marketing, Web Development, SEO, Email Marketing, Marketing Strategy, Print, Outdoor Media and Promotional Merchandise. Their portfolio of clients speaks for itself: the BBC, Royal Albert Hall, English National Ballet, Raymond Gubbay, DR5, Royal Academy of Dance, ALRA, Laine Theatre Arts, The BalletBoyz and Stagecoach Theatre Arts are just a few of their long-standing clients. Consider This UK also work closely with many large scale touring companies such as Wicked, The Mousetrap, Dance Consortium, Tango Fire, ATG, and not forgetting Peppa Pig!

Consider This UK was recently nominated as finalists for the Federation of Small Businesses, Surrey Business Awards 2015. Consider This UK were nominated for the ‘Green Award’ for their work with Hillingdon Borough Council and TFL in building the School Travel Plan web application. The Green Award is given to companies in recognition of their products that remove any harmful impact on the environment.

As well as this, Consider This’ Director, Paul Taylor, was also nominated in the same awards as Entrepreneur of the Year for innovation and successful ventures.

We very much look forward to meeting you at Sadler’s Wells.

If you’d like to contact Consider This UK before Digital 360 please call 01895 619 900 or visit

Ideas in Action – Digital 360

Digital 360 header animationHow does your organisation create a seamless customer experience? Are you doing something innovative with your online user journey? Would you like to share your Digital 360 story with us?

We asked you to pitch your ideas to us and we’re delighted to have selected the following arts organisations to tell their stories during the Ideas in Action breakout at Digital 360 on 8 December 2015 at Sadler’s Wells.

This session will follow the Pecha Kucha format: presentations will have 20 slides shown for 20 seconds each. These might not be complete tales but the stories are sure to be inspiring and will explore how arts organisations are trying to create an effective integrated experience for visitors, personalise approaches to digital marketing or effectively create always-on omnichannel experiences.

Lowri Johnston
Head of Marketing and Communications
Theatr Genedlaethol Cymru

How do you engage with theatregoers whatever the language? As a welsh language company with a national and international reach, bringing non-welsh speakers into our productions and giving them a rich experience has been a difficult for us in the past. We had to be clever about the way we did it and think outside the box… so we created an App! It’s called Sibrwd and it whispers short snippets in English to the theatregoer as they watch a production. Our audiences tend to be 50+ so this has been quite a challenge to start changing their mindset about bringing phones into the theatre but we’re getting there. Communicating about the app has been interesting. We are a welsh language company and haven’t really been targeting non-welsh speakers to come and see our work. Suddenly we can, and a whole new audience opens up!

Charlotte Gross
Head of Marketing and Communications
Scottish Ballet

Scottish Ballet’s The Nutcracker campaign was commended the 2015 Dadi Digital Strategy Award. The winner was Tesco, the other commendation went to Adidas. I will talk about how we manage, with our little team, to create campaigns to engage people digitally; how important the term “Relationship” is in the CRM acronym and how can that be translated in our digital communication; ideas and forms of communication that we have developed; the effect this has had on our online stats (web + social media) and sales figures.

Dawn James
Marketing Manager
Tricycle Theatre

The Tricycle have been investigating the question: Do the Facebook and YouTube adverts we place actually generate revenue for our organisation? Can we ever know if someone who clicked on a Facebook ad went and bought a ticket? Well the answer is sort of yes!
Does placing advert content across multiple social media platforms (Facebook, YouTube) result in ticket sales? We have been experimenting with Spektrix and Google Analytics via tag manager and ecommerce tracking to see if it is possible to answer the question ‘Do our Facebook adverts result in ticket sales?’ Or more specifically, does someone who clicks on a Facebook advert go on to buy a ticket?
This will be a presentation that leaves with just as many questions as answers but I’ll share the work we’ve been doing expanding our Google Analytics and social media advertising, as it’s really impressive what can be achieved and what tools are available!

Katy Raines

I’ve been part of a team funded by the NESTA Digital R&D fund to develop a new App called ‘Pollen’, aimed at encouraging infrequent and attenders to try new experiences. It was launched in Birmingham in July and we’re now at the stage of building the user base for it. It’s a really good story to tell in terms of not seeing digital ‘as the answer’ in itself, but seeing the possibilities digital technology offers to tackle a very ‘old’ problem for arts marketers. On the team we have a cultural organisation (THSH Birmingham) an app developer, and a research institution (Birmingham City University).

Matt Jolly
Digital Manager
Aldeburgh Music

Capturing a video that points every direction at once – forwards, backwards, left, right, up AND down – has been fascinating. Although it seemed easy to make a video that is just one shot with no editing, in reality it’s been a time-consuming process. I filmed the BBC Symphony Orchestra performing The Sea by Frank Bridge at the Aldeburgh Festival. I suspect some orchestras might balk at the prospect of no editing allowed, but as their performances are almost all broadcast on Radio 3 live, they didn’t mind at all. Once it was filmed, the next task was to get the footage from the cameras. This has to be done in order so as not to confuse the software. And, with 7 cameras filming greater-than-HD-resolution footage for 40 minutes, the files are huge. Finally, after a lot of tweaks, we have it up and running – our very own Concert in a Phonebox at Aldeburgh Music, where you can walk in and watch the BBC Symphony Orchestra, whenever you want.


Have we sparked your interest? Book your place at Digital 360.

Image courtesy of WA Museum, taken from the WA Faces album

In pursuit of resilience: future proofing your museum

In a climate of decreasing subsidy, sustainability and resilience are the words on all our minds. How do we achieve longevity, sustained audience engagement and successful stewardship?

In their book ‘Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers’ Osterwalder and Pigneur say:

‘A business model describes the rationale of how an organisation creates, delivers and captures value’

A valuable organisation must surely have a better chance of longevity. Could developing a robust business model therefore be the key to future proofing our organisations?

In a new series of CultureHive case studies, Mark Robinson explores business models from museums across the globe.

Discover how Black Country Living Museum’s determination to offer compelling and educational experiences drives innovation.

Explore Western Australian Museum’s approach as it moves into the delivery phase of the largest museum building project in the Southern Hemisphere.

Learn how Santa Cruz Museum of Art & History transformed its business model in response to a crisis.

Find out how Ironbridge Gorge Museum Trust is future proofing the story of the Industrial Revolution by trying new things, being flexible and taking calculated risks.

Each case study explores a different model of innovation and provides inspiration for us all, as we adapt and evolve amidst an ever-changing external environment.

You may also be interested in Future Proof Museums.

Book now for new training events

Image for events

Our new events brochure is now available. You can also view our events through the online version.

There’s plenty of discovery, learning and networking to be done with the launch of our new season of events.

The AMA strives to help you achieve as much impact as possible from your marketing and fundraising, enabling you to be the best you can be, and ultimately, reach more people, more often with your work.

This season there are three overarching programme themes – research, branding and diversity.

Shaped by your needs and informed by the latest ‘hot topics’ in arts marketing, our programme is designed to instil fresh thinking and to help you excel professionally.

6. What did you think? #amaconf

Image for Amy Walters
Amy Walters, Theatre and Marketing Manager at The North Wall Arts Centre, tells us about her first time at AMA Conference.

2015 was my very first AMA Conference, and the whole thing was inspirational from start to finish. Opportunities to get outside the Oxford bubble are few and far between, so I relished meeting other arts marketing professionals and discussing the ins and outs of what works (and what definitely doesn’t) for their venue and their audience. It was also gratifying to know there are people who are as geeky about data as I am!

Whilst a lot of information on offer seemed completely out of reach for our organisation, it was brilliant to learn how, even as a small venue, we can make the most of our data – Spektrix’s “8 Measures of Marketing Success” armed me with a list of practical fixes that I could take back to The North Wall and easily implement as part of our day-to-day practice. The Newcastle Gateshead Cultural Venues’ data commonwealth & Insider Project left me in awe, and immediately went to the top of my wish list, closely followed by a trip to the Toledo Museum of Art.

I took copious amounts of notes and am still going through them – reporting relevant information to colleagues, checking out websites scribbled in the margins, and using new ideas to help me plot and plan for the upcoming season. Plenty to keep me going until the next AMA conference rolls around.

Follow The North Wall Arts Centre @TheNorthWall