Speaker Spot: Tim Fidgeon

Tim Fidgeon

Online Copywriting Day – Every Word Counts on Thursday 3 March will see three expert digital trainers give their top tips and advice on how to write effectively online. In our second Speaker Spot Tim Fidgeon answers some questions about his session:

Describe your session in less than 50 words:

Boost your profile with engaging content that gets shared. We’ll discuss research into what types of content get shared most often online, along with content best practices for Facebook, YouTube, Pinterest and Instagram.  We’ll also look at formats that can support you in creating great content more easily.

What are the top 3 things delegates will learn or take away from your session?

  • Insights into what types of content gets shared most often online
  • Best practices for Facebook, YouTube, Pinterest and Instagram
  • Ideas for formats that help make creating content easier

You hold an MSc in Human-Computer Interaction, how does this help with your work?

As a philosophy, it has taught me to never assume that I know an audience’s motivations or level of knowledge.  HCI (Human-Computer Interaction) also places a heavy emphasis on evidence and testing, rather than relying on opinion – I have found this invaluable during my career.

Why does ‘every word count’ when copywriting for online platforms?

Only 20% of the average webpage is read.  That’s because people tend to scan online content (quickly glancing through it, to see if there’s anything of interest).  This makes it essential that the copywriter takes every opportunity to communicate a piece’s structure and message as effectively as possible.

What are you looking forward to most about this event?

Meeting some fellow copywriting geeks :)

Book your place now at Online Copywriting Day – Every Word Counts.
Follow Tim on Twitter @timfidgeon

Speaker spot: David Levin

David Levin

David Levin is speaking at Online Copywriting Day – Every Word Counts on Thursday 3 March, in our first Speaker Spot for this event he answers some questions about his session:

Describe your session in less than 50 words:

Free booze* for everyone in the audience.

* sorry, not booze – Twitter tips.

What are the top 3 things delegates will learn or take away from your session?

1: Inspiration for using Twitter more creatively.

2: Ideas for types of content that help to attract followers and boost engagement on social media.

3: A Rolo (subject to availability).

You tweet professionally, what’s the best thing you’ve seen on Twitter?

Very difficult to single out one thing as the best, but this tweet made me spit out some Tango a few minutes ago, so it must be pretty good…


Slightly more seriously, the JFK Institute’s project live-tweeting the last month of JFK’s life was a breathtaking use of social media. The way people responded when “JFK” tweeted that he couldn’t wait to get into his motorcade on the (fateful) sunny day in Dallas, was unlike any reaction I’ve seen on Twitter before.

In 140 characters, why should delegates attend your session?

Delegates should attend my session because the thought of doing a presentation to nobody is incredibly depressing and awkward.

Why does ‘every word count’ when copywriting for online platforms?

Every word counts when copywriting for online platforms because the attention span of your average internet user is tiny. It’s like Shakespeare said: “brevity is the soul of wit, particularly on Twitter lol.”

What are you looking forward to most about this event?

I’m mainly looking forward to meeting lots of brilliant writers. That, and the vol-au-vents.

Has this sparked your interest in Online Copywriting Day – Every Word Counts? Book your place now.  Follow David on Twitter @davidlevin123

Finding your own path to resilience

There has been much discussion in recent years over how arts and cultural organisations can become more resilient.

I’ve observed three consistent traits while editing case studies on organisations that are successfully developing audiences, diversifying income streams and increasing their resilience:

  1. Authenticity
  2. Relevance
  3. Ambition

Each organisation is true to itself and its audience needs and is looking beyond what it’s successfully doing now to what it could do next.

The thing about these traits is that they are personal… to us, to our organisations and to our audiences or visitors. That makes copying another organisation’s path to resilience somewhat futile.

If authenticity, relevance and ambition are key to resilience then we need to

  • determine the values to which we must hold true to be authentic
  • think about our audience needs and how our offer addresses them
  • consider how our organisation can evolve to remain relevant

Fortunately for us Strategizer.com developed a tool to make that thought process more creative, collaborative and (dare we say) fun. Instead of days staring at pages of text and encouraging colleagues to do the same, think team challenge with post-it notes and a painter’s canvas.

The Business Model Canvas, as the name suggests, is a visual tool designed to illustrate how the nine key elements of a business work together.

In a brand new introduction for CultureHive, author Mark Robinson says:

‘Faced with the complex reality of running an arts or cultural organisation, the Business Model Canvas gives you a tool to simply visualise the essential elements of your operation. It helps you question and play with new possibilities to create your own path to resilience.’

Mark’s full introduction is available on CultureHive accompanied by an ever-growing series of Business Model Case Studies that show how the canvas works in practice. You’ll also find an article from our own Executive Director Julie Aldridge offering alternatives to spark your thinking.

If your organisation is already using the Business Model Canvas we’d love to hear from you. Email sara@a-m-a.co.uk and tell us how you’re getting on.

New event for your training needs

Animated banner for Online CopywritingLast year we asked our members what they’d most like to see at a copywriting event. After analysing all of the responses to our member survey, the programme team have been hard at work putting together a new event. Online Copywriting – Every Word Counts will see three expert trainers addressing the most requested issues from the survey.

There’ll be a strong emphasis on social media platforms – what kinds of content are most likely to be shared and how to make the most of Facebook, YouTube, Pinterest, Instagram and Twitter. This event will give you the chance to explore how to make the most of your online channels, develop your organisation’s tone of voice and learn how to ensure your copy is scannable.

You’ll be lead through examples and exercises to hone your copywriting skills, boost your online profile by creating engaging content and optimise your online copy so it gets shared. This event will give you the knowledge and confidence to create successful online copy and ensure you’re making best use of your online channels.

Online Copywriting – Every Word Counts will take place on Thursday 3 March at Southbank Centre. More information on the programme, our expert trainers, and how to book can be found on our programme event page.

Conference Blog Quote

A curious start to the year

As we begin another year full of good intentions, we want to encourage you to ‘stay curious’.

Stay Curious AMA Conference 2015 sparked many interesting discussions and ideas. If you attended, perhaps 2016 is the time to put some of the brilliant ideas you had into practice. If you missed the conference, we hope the five conference collections now available on CultureHive will provide welcome inspiration for the year ahead.

Here are just five of my top quotes of the conference:

  • ‘You can’t create something that 
is of value for people unless you know what they value.’ Russell Willis Taylor, The Keynote Collection
  • ‘We realised that we had a real kind of monopoly on fun, imagination and joy that we really could offer the donors – I guess that sense of childhood’ Thea King, Ministry of Stories, The Fundraising and Development Breakout Collection
  • ‘When we don’t get so caught up in our own self-importance we figure out how we might fit into other people’s lives. Rather than seeking ways to change their behaviour we might find other ways to change ours to make us more connected, relevant and vital to a larger number of people in our communities.’ Lisa Baxter, The Experience Business, The Marketing Essentials Breakout Collection
  • ‘We are encouraging disloyalty and promiscuity in the audience and it is paying dividends…’ Jackie Hay, Morris Hargreaves McIntyre, The Strategic Sessions Breakout Collection
  • ‘I want to say that the only way to embed digital experimentation is probably by seeking forgiveness rather than permission’ DK, The Advanced Arena Breakout Collection

We’d love to hear your favourite quotes. Tweet @amadigital #AMAconf

View the full conference collections on CultureHive